Welcome in.

You are about to spend about an hour with me on paper. The next set of questions is how I learn what makes your business hard for an agency to copy. Your voice. What you actually sell. The customer you actually want. The values that show up when nobody is looking.

Why this hour matters: every word of your finished website, every blog post, every line of ad copy traces back to what you tell me right here. A vague answer turns into a vague website. A specific story in the words a real customer would use turns into a site that the right customers see themselves in and pick up the phone.

Set aside about an hour, somewhere quiet.

Close the email tab. Pour something. The best sites I have built came from owners who actually sat down with this and let it be real.

Your answers save automatically.

Close the tab and come back later if you need to. Same browser will pick up right where you left off, on the exact question you were on.

Specific beats clever.

Real customer stories, real numbers, the actual phrases your best customers use when they talk about you. Resist the urge to smooth them out.

“I don't know yet” is a fine answer.

Some questions are intentionally hard. Skip past them and come back once you have had a coffee.

Take your time. Help me see what nobody else does. The customers you actually want to work with are out there looking for someone who feels like you, and the more honestly you fill this in, the easier they will find you.

About 30 short screens, grouped into 10 sections.