What you get

Everything a local business website should have

No upsell layers. No nickel-and-diming for the parts that matter. Every build ships with the same complete kit. The Growth Plan adds the tier above that.

The guarantee

Built to work. I keep working until it does. A LocalCraft site isn't built to just look good. It's built to turn visitors into calls and inquiries. If yours isn't doing its job, I keep refining and tuning it until it is.

The method

High-conversion sites, built from real search data

Every LocalCraft site starts with the same three questions, answered with data instead of guesses.

1. What are your buyers actually typing?

Before a single page is designed, I pull real search data for your trade and your towns: what people search, how often, and who shows up when they do. Every page on your site earns its place with evidence. No filler pages, no guesswork.

2. Which searches end in a phone call?

A thousand people a month browse "how do I fix it myself." Twenty type "emergency repair near me." The twenty are your customers. Your site is aimed at the searches with a problem, a budget, and the intention to hire someone this week.

3. What makes them call you instead?

Getting found is half the job. Every page is then built to convert: your proof up top, your phone number one tap away, and answers written the way AI tools and nervous first-time customers both want them. Found, trusted, called.

The build

The website itself. Custom, fast, and designed around the action you want the visitor to take.

01.1

Complete custom site

Home, services, city pages, about, contact, FAQ: every page real buyers search for, and nothing they do not. Built from real search data for your business, your audience, your voice. No template, ever.

01.2

Mobile-first conversion layout

Sticky click-to-call header. One-tap text, map, and inquiry actions. Mobile traffic, which makes up 60 to 75 percent of local business visitors, can take the next step in a single tap.

01.3

Modern framework performance

Edge-deployed hosting, image optimization, sub-second load times. The same generation of tools your banking app runs on. Outperforms 95 percent of competitor sites on Core Web Vitals.

01.4

Lead capture with follow-up

Smart contact forms that trigger automated email and SMS replies in seconds. Closes the lag between when a prospect inquires and when most local businesses respond.

The reach

The structural SEO and AEO foundation that gets your business found when people search and when they ask AI. And not just found by anyone: we aim every page at the searches that end in a phone call, not the ones that end in a bounce. Buyers, not browsers.

02.1

Local SEO foundation

Google Business Profile optimization, schema markup, NAP citation consistency, and on-page SEO structure delivered with every build. Ranks in local search from day one, for the terms real customers type when they are ready to hire.

02.2

AEO for AI search

Structured data and content positioning that make your business eligible for ChatGPT, Perplexity, and Google AI Overviews. When prospects ask an AI for the best local provider, your business is in the answer.

02.3

Spec build pitch built in

Your site is built and shown to you live before any payment is requested. You see the finished product before you commit a dollar. Trust by demonstration, not by promise.

A real LocalCraft Digital build: the Majestic Concrete homepage.
A note on the work

If your craft is good, the site should show it

Most local-business websites are smaller than the businesses behind them. Templates flatten character. Stock photos erase specificity. The actual quality of the work never makes it onto the page.

Every LocalCraft Digital site is built to do the opposite. Your work has standards. The site should match.

The ongoing service

The part of the relationship that begins the moment the site goes live. Available on every plan with a monthly component.

03.1

Unlimited updates

Call, text, or email any change request. New pages, new forms, new offers, new sections, new features. No per-hour billing. No ticket queue. Just done.

03.2

24-hour publishing

Send photos, copy, event details, or asset updates. LocalCraft Digital publishes within 24 hours. The website stays alive with current promotions, events, and seasonal moments.

03.3

Hosting, SSL, backups

Daily backups. Security monitoring. Uptime that does not need watching. The infrastructure runs underneath; you never think about it.

Your freedom

The terms that keep you in control. No lock-in, no buyout, no fine print. You stay because it works, and you own everything either way.

04.1

No contract, ever

Cancel either plan in any month. Keep the site. No buyout fee, no termination clause, no escrow, no transfer cost. The discount is the loyalty mechanism, not a clause.

04.2

Keep your site if you leave

If you cancel, the site is yours outright. You walk away with the code, the design, the content. You are never held hostage by the platform that built it.

04.3

Built to work, or I keep working

A LocalCraft site is built to turn visitors into calls and inquiries. If yours isn't doing its job, I keep refining and tuning it until it is. The risk is mine, not yours.

04.4

One-owner relationship

Every client works directly with the founder. No ticket queue. No account manager. No offshore handoff. Decisions are made by the person who builds your site.

Growth Plan

For the businesses ready to grow online

The Growth Plan adds what most agencies sell as a separate $1,500-per-month SEO and content engagement, plus ZIP-and-category exclusivity in your market.

05.1

Weekly original content engine

One piece of original, search-optimized content per week, written specifically for your industry, voice, and local market. Six months in, the site is generating qualified inbound leads from content you never had to write.

05.2

Real-time lead dashboard

Traffic, lead sources, conversion data, top-performing pages, and a plain-English monthly summary. Replaces the agency-PDF reporting model with a single clear view you actually open.

05.3

Ongoing AEO maintenance

The AI search surfaces are moving fast. Growth Plan keeps your structural setup current with what each engine wants next, every month.

05.4

ZIP-and-category exclusivity

LocalCraft Digital will not accept a second Growth Plan client in the same business category in the same ZIP code. Your SEO and AEO advantage compounds without being diluted by a near-identical neighbor site.

See Growth Plan details
The guarantee

Built to work.
I keep working until it does.

A LocalCraft site isn't built to just look good. It's built to turn visitors into calls and inquiries. If yours isn't doing its job, I keep refining and tuning it until it is. I don't hand off a site that just sits there, and I don't call it done until it's earning its place. On a care plan that work never stops: unlimited requests, a direct line to me, and a site that keeps getting sharper.

Ready to see what yours would look like?

Two ways in, both posted, no contract on either. Pick the one that fits.