I build the site on spec before you pay a cent. Pick how much you want to tell me first. The short version is a fast, solid start. The long version is the same conversation I have with paying clients, and it shows.
Drop a few links and the basics. I read your current website, Google listing, and reviews, then draft a real spec from what is already out there. Fast, solid, and enough for me to show you something worth reacting to.
The same interview I run with paying clients. Your voice, your story, the customer you actually want, the values that show up when nobody is looking. It takes longer, and the finished site is materially better for it.
Your answers save as you go. Close the tab and come back to the same spot.
You only pay if you see the finished site and decide to keep it. The risk is mine to carry, not yours. After you submit, you book the time I walk you through what I made.